Here you will find a little bit about the divisions at Aylesworth Fleming.
Brand Identity Portfolio for MJ Gleeson
MJ Gleeson’s logo is the most recognisable element of its corporate character. It’s a signature. As such, it must convey its personality, tone of voice and strengths. It must also remain distinctive. Every great logo stands on its own. It should be unique and unaffected by temporary trends. Because the existing logo has been around for years, the Company didn’t want it to lose its personality. AFL simply amalgamated the existing identity and the firebrand curve with a red background to bring to life a simple, bold and forward thinking signature that reflects a “universal and united” organisation.
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