Here you will find a little bit about the divisions at Aylesworth Fleming.
Specialist Marketing for Bryant Homes Runcorn Quay
This innovative specialist marketing campaign for Bryant Homes’ Runcorn Quay development needed far reaching appeal as, once completed, the development is intended to bring regeneration to the town.
AFL was commissioned to develop a full ‘brand’ identity for The Deck, including a name for the site and individual apartments. ‘The Deck’ was chosen, as it clearly highlighted the development’s two key benefits – its waterside location and the timber cladding which gives each building a boat-like appearance. Apartment names, including Harbour and Cove, were used after water and quayside features.
The identity was applied to a full range of marketing and advertising material. The brochure featured colonnade embossed paper with a wood grain image to create the decking effect. Headlines kept the water/boat theme and imagery (specially commissioned local area photography), offered a striking visual style.
